LG.



Home to the coolest logo on the planet. We set out to fix what Google’s Jamboard and Samsung’s Flip failed to do—to facilitate truly seamless creative meetings. Present. Feedback. Ideate. Conversations like butter.


“Our launch screen will be 86 inches.”


“Wait, what?”
Yeah, we know. It’s big, but that’s the target. Large meeting rooms.
“We’re going to need to rethink the navigation.”

Most all-in-one digital whiteboards on the market are 55-inches. It’s amazing how an extra 30-inches completely changes the game. How do people stand in front of it? What’s their workflow going from laptop to accompany app to presenting? 

We wanted to set ourselves apart by building an experience that matched how real people♦ collaborated and shared ideas today.

Step one. Establish a set of principles based on great meeting experiences. Co-written and inspired by previous work with the client.

Step two. Explore and push forward a number of concepts that challenges and nudges the client team towards bolder ideas, modern architecture paradigms, and new ways of working.

Concepts require a trust fall from both the client and designer. It requires understanding that bold ideas require breaking existing paradigms and potentially starting from scratch — a good thing worth pursuing as a means of mitigating risk and expensive changes later on.
It’s also important we test these ideas, early and often, with real people to garner truly unbiased validation.

Step three. Listen. Be flexible. Lead process, not decisions. I worked closely with product, engineering, and design daily, continuously fine-tuning our approach based on shifting business and tech needs as we prodded our way towards a hard transition date with their LG headquarters team in Korea.


The best kind of project is one that can clearly articulate its needs and constraints, as well as understanding the value of Design as a problem-solving tool (even really complex ones) with a perspective based on best practices. Even better when championing their needs in other parts of the organization. Mix in some personal ownership and trust, and hey, we’ve got some next-level sh*t.
 
♦Based on a series of user interviews on version 1.0 of MeetingBoard